Tag Archives: marketing

Fudged Up At The Sporting Goods Store

A visit at a large sporting goods retailer recently put an question in my head that has just been rattling around like crazy. There was a massive fudge section in this store. Why?

Here you are in this huge display of wildlife and outdoor gear and there is this fudge shop. Nobody questions why and people were buying plenty of it. There is a short circuit in my head when it comes to fudge and sporting goods.

The best answers I  came up with when I asked on my Facebook account were:

  • It’s a peace offering to the wife when you spend to much money there.
  • I don’t know, but it mesmerizes me to watch the lady make it.

I searched the Internet and found an answer I’m going to accept. It has to do with your sense of smell. There’s an entire science about scent marketing. Searching more on the topic will tell you the science behind it.

Now that I know this science is out there, it makes me even more aware of the attempts to separate you from your money. My opinion is that this is unfair because the customer is not aware of how they are being manipulated.

Question everything.